Macro Business Simulation (MBS) ECase Competition Indonesia 2022 is a business strategy competition organized by the University of Indonesia in collaboration with Top-Boss and ICETECH. This competition uses a platform called MBS (Macro Business Simulation) which contains information regarding the financial condition to the market of the company being run along with business competition between teams. Each team will analyze the state of the company’s business and then decide which strategy to use.
The competition was held online from March 5 until March 19, 2022. At the peak of the event, the competition is divided into 2 rounds. In the first round (the Preliminary Round), each team will analyze the information of their respective companies along with the state of business competition and then decide what business strategy will be taken to be a solution to the problems faced by their company based on an assessment, namely based on Net Present Value (NPV), Return on Equity (ROE), Return on Assets (ROA), Market Share, and Equipment & Maintenance Expenses. Then in the second round (Final Round), the top ten teams in the first round will present and explain their strategy in front of the judges, namely Mr. Kwok Wing Ching from Top-Boss Hong Kong, Mr. Michael Chan of Icetech Hong Kong, Dr. Yasmine Nasution from FEB UI, and Isni Maisyarah Dalimunthe as CFO of Asia Trading (The Kraft Heinz Company) which was conducted online via the zoom platform.
The team from UGM, The Eagers, is composed of Fidei F.D. Harahap as team leader (Engineering Physics 2020), Finandi Amartyadeva (Engineering Physics 2020), Alifia Maharani Risdianto (Management 2020), Tarra Kadita Dewanti (Law 2020), and Ayodya Pradhipta Tenggara, ST, M.Sc., Ph. D. as a supervising lecturer is the only delegate from UGM and managed to win 3rd place in this competition by using the Cost Strategy, namely by looking more at the cost used. The strategy that we bring is the Macro Business Strategy to Compete In A Highly Competitive Market. This strategy aims to reduce or even cut expenses (COGS and expenses), but on the other hand, increase sales and will generate more profit for the company.
“Our word for other DTNTF students is to never give up before trying. Being an engineering student without a finance and business background is not an obstacle to continue to grow and compete with others who may look much more experienced. The determination to fight and learn is the key to our success which is expected to inspire our dear DTNTF friends. Teknik Jaya!” said Fidei as a team leader.